9 rules of the winner: what people who lose all the time do not know

Steve Tobak, a well-known entrepreneur, consultant and author of Entrepreneur, talks about what it means to be a winner in business.

I recently spoke with one absolutely brilliant young entrepreneur (I’m his mentor), and it occurred to me that most startup creators and small business owners have a poor idea of ​​what it means to be a winner. Therefore, they follow the example of Richard Branson, Mark Cuban and people like them – they try to understand how a successful person thinks.

Unfortunately, the way of thinking is only the beginning. Success in the long run is based on the ability to listen to one’s intuition no less, or even more than the ability to reason. It is built not so much on understanding oneself as on relationships with others. Success is first of all experience and quality of execution, not brilliant ideas. Success is the ability to do, not dream.

And success begins with attitudes that define your behavior. Attitudes of a successful person are attitudes that encourage action. These are the settings.

If I’m not the best, then the best is someone else
Everyone talks about how important it is to love your job. But if you are only one person out of many thousands who do the same thing in the same way, you will not be able to love the result of your actions. Passion for one’s business is a good start. But this is only the beginning. To become a winner, you must be the best in your field.

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I listen to others but trust only myself
Success is only the ability to make the right decisions. Information is power, but today, by and large, everyone has access to the same information, so the rules of the game are relatively equal. Yes, it’s good to be surrounded by the best, true leaders, but when you are the boss, your own success is at stake. So trust your own intuition.

It makes no sense to tell people what they want to hear
More clicks, more followers – everyone wants it. Everyone is afraid to offend others or seem negatively inclined. Therefore, so many people present and post useless, empty, thoughtless, utopian advice and reasoning. Your value is to tell people the truth, especially when they don’t want to hear this truth.

Ideas I don’t follow don’t exist for me
Ideas are just thoughts. Everyone has them. Content is simply ideas in paper or electronic form. All generate them. The only difference is what you really do. In what you are doing. In what you give to others. Everything else is just idle talk.

If everyone does it, do it differently
Why would a person who wants to be a winner dive into social networks and digital marketing? Everyone who does this is already doing this. You cannot win this way – you will only sit for a long time in the trenches of this war. If you use the same tools as everyone else and do the same thing they are – you are no different from the rest. And the point.

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Following the others, I give up the chance to be a leader
Call it what you want — a tribe, a herd, a flock, a crowd, an organization, a company — but there is always one person ahead, one leader. You can be this person or someone else. There is nothing wrong with being a follower. But if you are a follower and consider yourself a leader, you are deeply mistaken.

For customers, the concepts and content are easy: they value real solutions.
In business, by and large, one fundamental concept: to sell products and services that customers need. Therefore, real success is achieved by those products and services that best satisfy the most serious, most painful problems of people. Big problem + good solution = big win. Remember this equation.

I’m not happy with my achievements
Not many business books are really worth reading. But here is a book by Mark McCormack, “What They Don’t Teach at Harvard Business School,” worth reading. McCormack says a key feature of champions is their “deep dissatisfaction with their own accomplishments.” Indeed, they are not looking for good from success.    

Defeat is suck
Everyone around us says that failures are great. But this is only because defeat hurts. If it is painful enough, then you see what exactly went wrong, you can learn something from this example and no longer repeat this mistake. You will become stronger and wiser. But this will not happen if the defeat is not painful for you. There is no need to be afraid to lose, but you should not confuse it with victory: your goal is not to lose, but to win.

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I could formulate fifteen or twenty such considerations, but the main idea is this: your attitudes matter only when they prompt you to action. Victory is action.  

Especially for you Alihanrin Alihan!
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