Russian Deputy Finance Minister Alexei Moiseev , who is also on the supervisory board of a major diamond producer AK Alrosa , said that young Russians prefer diamond jewelry to expensive smartphones. His words leads RIA News .
“There was a lot of talk about the fact that the so-called millennials want an iPhone, and they don’t need diamonds. Now, these people have grown up a bit and began to buy diamonds. At 17, a girl or a young man does not think about diamonds, and at 27, she is already beginning to be interested and valued. A diamond is a dream, and people will never part with a dream, ”explained Moses.
He also recalled that in the 60s of the last century, young girls renounced gems, and, at 40 years of age, began to show interest in them again.
According to Moiseyev, diamonds are traditional values, and people will stop buying them only if they doubt their authenticity.
In November, the Russian brand of luxury smartphones and accessories Caviar presented a new collection of smart watches Apple Watch 4 Series. The line dedicated to the calf, includes three design options. The first watches are decorated with rubies, symbolizing red caviar, the second – with black diamonds, and the third – with white.